ANALISIS MAKNA HIDUP SEHAT DALAM IKLAN DI TV INDOSIAR
Abstract
Rumusan penelitian . Bagaimana makna hidup sehat dalam iklan TV Indosiar?. Untuk mendeskripsikan makna hidup sehat dalam iklan TV Indosiar. Penelitian menggunakan metode penelitian kualitatif, berdasarakan makna sebagai ilmu tanda untuk mengkaji makna hidup sehat dalam iklan televisi indosiar. Cara pandang yang bersifat naratif ditentukan focus utama pada penyelidikan pemahaman arti, simbol, juga pesan serta terkandung dalam tayangan iklan, bukan pada pengukuran data statistik atau angka. Data dan sumber dari mengamati iklan hudup sehat di TV Indosiar. Teknik analisis data hal yang dipelajari bekas, simbol, serta proses pemaknaan pada kehidupan sosial. Analisis semiotika dipakai supaya bisa membantu menjeiaskan fungsi di belakang layar gambar, tulisan, warna, gerakan, maupun suara yang terdapat dalam iklan televisi. Dengan menggunakan pendekatan ini, pengajian ini dapat pemahaman kenapa pesan hidup sehat dibuat serta disampaikan kepada audiens melalui berbagai unsur visual dan verbal. memberikan simbol pada tiga bagian, seperti makna sebenarnya, makna tidak lansung, kepercayaan tradisional. Hasilnya sebagai berikut: a) Visual Iklan: tampil tubuh sehat, olahraga, makanan bergisi, lingkungan bersih. b) Audio Iklan: narasi, dialog, slogan,musik,tentang kesehatan. c) simbol tanda: warna, ekspresi tokoh, gerakan, atribut kesehatan, d) makna denotasi: makna lansung yang tampak pada iklan, e) makna konotasi: makna tambahan yang berkaitan dengan nilai hidup sehat, f). Motos:pandangan atau idologi tentang hidup sehat dalam masyarakat.
Keywords
Full Text:
PDFReferences
Albert Bandura. 2021. Social Learning Theory in Media Studies. New York: Academic Press.
Alexander Chernev. 2023. Marketing Management and Strategy. Chicago: Cerebellum Press.
Burhan Bungin. 2025. Konstruksi Sosial Media Massa. Jakarta: Prenadamedia Group.
B. F. Skinner. 2021. Behaviorism and Human Response. Boston: Harvard Press.
Charles A. Czeisler. 2022. Sleep Science and Human Health. New York: Academic Press
Denis McQuail. 2021. Mass Communication Theory. London: Sage Publications
David R. Williams. 2022. Health, Society, and Social Inequality. New York:
Frank B. Hu. 2022. Healthy Diet and Chronic Disease Prevention. Boston: Harvard School Press.
George E. Belch. 2022. Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill.
Gunther Kress. 2021. Multimodal Communication and Visual Meaning. London: Routledge.
Howard S. Friedman. 2021. The Longevity Project and Healthy Lifestyle. New York: Penguin.
Ichiro Kawachi. 2022. Social Epidemiology and Community Health. Oxford: Oxford University Press.
Ilona Kickbusch. 2021. Health Promotion and Public Health in Modern Society. Geneva: Global Health Press.
Joseph Klapper. 2023. The Effects of Mass Communication. Illinois: Free Press.
John W. Creswell. 2022. Research Design: Qualitative, Quantitative, and Mixed
Jennings Bryant. 2022. Media Effects: Advances in Theory and Research. New York: Routledge.
Joan B. Rose. 2021. Environmental Sanitation and Public Health. Washington DC: Public Health Press.
Julianne Holt-Lunstad. 2021. Social Relationships and Health. Utah: Brigham Young University Press.
Irwan Soulisa , Erlycha C. Naibaho , Agustinus G. Gifelem. 2025. Analysis Of Batak Pronouns Batak Dialect Of Toba Klamana Village, East Sorong District Sorong City. Jurnal Soscied Vol 8. No 1. jurnal.poltekstpaul.ac.id/index.php/jsoscied/article/view/952/667
Kevin Lane Keller. 2023. Strategic Brand Management. New Jersey: Pearson.
Karen Nelson-Field. 2024. The Attention Economy and Advertising. Oxford: Oxford University Press.
Kelly McGonigal. 2023. The Science of Stress and Well-Being. New York: Avery Publishing.
Karen Glanz. 2022. Health Behavior and Health Education. New York: Wiley.
Lexy J. Moleong. 2021. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Mary Beth Oliver. 2022. Media Effects and Audience Response. New York: Routledge.
Michael Marmot. 2022. The Social Causes of Health and Disease. London: Bloomsbury.
Marcel Danesi. 2021. Messages, Signs, and Meanings: A Basic Textbook in Semiotics and Communication. Toronto: Canadian Scholars Press.
Matthew Walker. 2022. Sleep and Brain Health. California: Penguin Books.
Nurudin. 2024. Pengantar Komunikasi Massa. Jakarta: Rajawali Pers.
Norman K. Denzin. 2023. The SAGE Handbook of Qualitative Research. California: Sage Publications.
Roland Barthes. Mythologies. Paris: Editions du Seuil.
Rulli Nasrullah. 2021. Media Sosial dan Komunikasi Massa. Jakarta: Kencana.
Richard Wilkinson. 2021. Social Determinants of Health and Society. Oxford: Oxford University Press.
Sugiyono. 2022. Metode Penelitian Kualitatif, Kuantitatif, dan R&D. Bandung: Alfa
Steven N. Blair. 2021. Physical Activity and Human Health. New York: Human Kinetics.
Shelley E. Taylor. 2021. Health Psychology and Human Behavior. New York: McGraw-Hill.
Sonia Livingstone. 2021. Media Influence and Everyday Life. London: Routledge.
Sonia Livingstone. 2022. Media and Society in the Digital Era. New York: Sage Publications.
Philip Kotler. 2021. Marketing Management. New Jersey: Pearson Education.
World Health Organization. 2022. World Health Statistics Report. Geneva: WHO Press.
World Health Organization. 2025. Global Health and Well-Being Report. Geneva: WHO Press.
Walter Willett. 2023. Nutrition and Healthy Living. Boston: Harvard University Press.
W. James Potter. 2021. Media Literacy. California: Sage Publications.
Yasraf Amir Piliang. 2022. Semiotika dan Hipersemiotika Media. Bandung: Matahari.
Yvonna S. Lincoln. 2023. Qualitative Research Methods. California: Sage Publications.
DOI: https://doi.org/10.34124/jmace.v6i2.95
Refbacks
- There are currently no refbacks.
View My Stats
This work is licensed under a Creative Commons Attribution 4.0 International License.